Services

OUR SERVICES & EXPERTISE

At MO&VI Collective, we believe that the French art of living is much more than a cultural heritage: it is a real strategic lever of differentiation for brands, companies, institutions and even public figures.

We help you understand, master and activate it through tailor-made consulting services, centred on our proprietary analysis and management tool. More specifically:

• Decoding the sensitive mechanisms of the French art of living
• Transforming a vague image associated with this art de vivre into a clear and powerful strategic asset
• Steering your development with elegance, consistency and innovation

We can support you in two different approaches:

1 – CONTRIBUTIONS

We participate in conferences, symposiums, think tanks, events, seminars, discussions and internal training sessions to address issues related to the French art of living:

• How can it be defined today?
• What are its codes, its developments and its paradoxes?
• Why is it relevant today?
• How can it be integrated into a brand, product or personal image strategy?

We provide an insightful, analytical and practical perspective to enrich discussions and open up new perspectives.

2 – STRATEGIC CONSULTING

We have developed a unique proprietary tool based on our analysis of the French art of living. This tool is central to our strategic interventions. It allows us to analyse and manage brands, products, services and experiences through the prism of the French art of living and enables us to intervene strategically at several levels:

Understand your situation

• The market: which brands currently embody the French art de vivre in your market? How strongly? Which concepts do they emphasise?
• Your current brand: to which aspects of the French art de vivre do you connect ?
• Your products/services in a French art de vivre context: what are your strengths? Your blind spots?
• Your customer experiences: how do they resonate with the values of the French art of living?

(Re)position

• Find or assert a uniqueness based on or in response to the French art de vivre
• Identify a differentiating positioning on your markets
• (Re)think your brand’s DNA by including this art de vivre

Enrich and deploy

• Expand the image of an existing brand: what new avenues should be explored?
• Define relevant extensions (products, services, activations, experiences)
• Clarify the offering: optimise your portfolio (strong products vs. ‘lame ducks’) and identify iconic products with high art de vivre value (e.g. ‘haute croissanterie’ in luxury hotels)

Expand internationally

• Adapt your expression of the French art de vivre to different countries and regions of the world: what should be emphasised in different cultures?
• Work on your targets in detail: monitor the intensity of image elements according to your local audiences.

Manage on a daily basis

• Manage the image of a personality or a company connected to the French art de vivre
• Align your teams around a shared vision.
• Monitor a consistent portfolio of brands and/or products.
• Identify strategic partners.

Please do not hesitate to contact us to discuss your situation and challenges.